February 7, 2023

The 'Queen Of Christmas'

A Look Into An Enduring Holiday Hit.

Mayuyuka Kaunda

In 2018 Mariah Carey's “All I Want For Christmas Is You" attracted 10.2 million plays in a single day, setting a Spotify Record. In 2019 the singer earned a reported $1.7M just from streams off the song alone. This figure then increased to $1.9 million in 2020. So, let’s explore how she became the undisputed 'Queen of Christmas'

Numbers Across Charts & Streaming

Carey's diamond-certified ‘All I Want For Christmas Is You’ has achieved mind-boggling levels of success since its release in 1994. A study in longevity, the song took over two decades to reach the summit of the Billboard Hot 100 list in 2019. It followed that feat in 2020 and 2021 - a historic 3-peat. According to MRC Data, each play earns Mariah at least 1¢. With continuous peaks over the holiday season and over a billion streams on Spotify alone, the song has been quoted as generating between $60 – $70 million in royalties over its lifespan.

TV Deals And Cross-Generational Covers & Collaborations

Fueled by its use in television commercials by brands such as the NBA and Walkers Crisps as well as live renditions - as will be seen on the upcoming CBS primetime concert special - the song has gained cultural ubiquity.It’s also proved to be a cross-generational holiday staple with a Justin Bieber duet accompanied by covers by Ariana Grande, Michael Bublé, Miley Cyrus, My Chemical Romance, Fifth Harmony, Kirk Whalum and many others.

Brand Endorsements & Partnerships

“All I Want For Christmas Is You” has also led to great opportunities like the publishing of Carey’s holiday tale ‘The Christmas Princess’ as well as brand partnerships with McDonald's and the National Entertainment Collectibles Association. If the Economist's estimate of $2.5 million in yearly earnings of this song tells us anything; it’s that the greatest partnership Mariah Carey struck up was with the spirit of Christmas!PS, you can check out our throwback on #DettyDecember and the endless potential of holiday offerings here.

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